Personalized Gift Box Builder for Boxed

The brief

Develop a custom gift box builder for Boxed, an online store offering personalised gifts for different occasions.

The client needed an intuitive shopping experience that would allow customers to create their own gift boxes by selecting packaging, choosing products and adding personalised greeting cards.

The main challenge was to turn this multi-step configuration process into a simple and enjoyable shopping experience, allowing customers to customise their gifts without navigating complicated forms or multiple product pages.

The solution also needed to integrate seamlessly with the existing WooCommerce store, ensuring that product information, pricing, shopping cart functionality and order processing continued to work within the established e-commerce infrastructure.

What we did

Developed a custom WooCommerce module that guides customers through each stage of creating their personalised gift box.

The process allows customers to select a box, fill it with products from the store’s catalogue and include a personalised greeting card.

We integrated the functionality directly with WooCommerce, ensuring that product information, prices, attributes and categories remain consistent throughout the configuration process.

The solution includes several key features:

• Step-by-step gift builder: Guides customers through selecting packaging, products and personalisation options.

• Product catalogue integration: Uses existing WooCommerce products, categories, attributes and pricing.

• Shopping cart integration: Allows customers to review their assembled gift box and its contents before purchasing.

• Personalised greeting cards: Enables customers to add a personal message to their gifts.

• Seamless checkout: Connects the custom gift-building experience with the standard WooCommerce ordering process.

We also focused on creating a clear and intuitive interface, making it easy for customers to navigate between steps and customise their gifts without unnecessary complexity.

Why it mattered

Personalised products often introduce additional complexity into the purchasing process. Multiple choices, customisation options and additional steps can make ordering more difficult than purchasing standard products.

The custom gift box builder brings everything together in a single, structured experience, allowing customers to create unique gifts while keeping the ordering process straightforward.

For the business, building directly on WooCommerce means the new functionality works alongside the existing product catalogue, shopping cart and order management system.

This approach eliminates the need for a separate e-commerce platform and allows the store to continue using familiar tools for managing its products and orders.

The result is a flexible e-commerce solution that combines product personalisation with the convenience of an established online shopping platform.